August 3, 2018
Stop Innovating Blind
The successful exploitation of new ideas is crucial to a business being able to improve…
Read More
June 26, 2018
80% of Your Marketing is Wasted
The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
Read More
June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
Read More
February 16, 2018
What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
Read More
November 9, 2017
Better Insights Through Customer Lifetime Value
Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
Read More
October 15, 2015
How Artificial Intelligence Will Inform Your Marketing Strategy
It's 2016, and Artificial Intelligence has long been a reality. The early/mid-20th century acted as…
Read More
Recent Comments