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Company news and industry insights.
Aini Liang 0
2
Customer ExperienceLecture SeriesMarket ResearchMarketingSales
August 3, 2018

Stop Innovating Blind

The successful exploitation of new ideas is crucial to a business being able to improve…
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Tanner Wilkey 0
3
Customer Journey Mapping
June 26, 2018

80% of Your Marketing is Wasted

The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
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Cole McCubbins 1
6
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales
June 4, 2018

Identifying Personas With Agile Research

A customer persona is a representation of the ideal customer of a business. Personas guide…
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Elliott Wood 0
4
Market ResearchMarketing
February 16, 2018

What is Customer Lifetime Value?

Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
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Elliott Wood 0
3
Data AnalyticsMarket ResearchMarketing
November 9, 2017

Better Insights Through Customer Lifetime Value

Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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Luciano 0
11
Artificial IntelligenceData AnalyticsMarketing
October 15, 2015

How Artificial Intelligence Will Inform Your Marketing Strategy

It's 2016, and Artificial Intelligence has long been a reality. The early/mid-20th century acted as…
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