August 3, 2018
Stop Innovating Blind
The successful exploitation of new ideas is crucial to a business being able to improve…
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June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
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February 16, 2018
What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
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January 23, 2018
Marketers Lack Data Skills
Empowered By Data It should come as no surprise that a majority of marketers feel…
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January 18, 2018
Data Drive Your Content Creation
Content really is king. Whether you’re trying to improve your organic search ranking, test new…
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November 9, 2017
Better Insights Through Customer Lifetime Value
Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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October 15, 2015
How Artificial Intelligence Will Inform Your Marketing Strategy
It's 2016, and Artificial Intelligence has long been a reality. The early/mid-20th century acted as…
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