Cole McCubbins, Author at Emperitas

July 12, 2018

The world has shifted before our eyes to one overflowing with information. This transformation necessitates…

June 20, 2018

Although many futurists and early adopters are fond of blockchain technology, many mainstream economists are…

June 4, 2018

A customer persona is a representation of the ideal customer of a business. Personas guide…

May 23, 2018

A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…