August 3, 2018
Stop Burning Your Adwords Budget
Many companies live and die from chasing clicks. Adwords can be a tool of prosperity…
July 12, 2018
Welcome to the Data Age
The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
June 20, 2018
Don’t Fear the Coming KPI Cataclysm
It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
May 15, 2018
Accelerating CX Research With Agile
A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
April 24, 2018
Data-Differentiating Your CX Strategy
A reality of business is accepting that an unexpected change in customer preference has the…
April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
March 14, 2018
From Analytics To Actionable Insights
Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
March 14, 2018
The Problem With Sales Data
Sales data is often messy and even at times incomplete. In that state, it can…
March 13, 2018
Agile Customer Research For Product Managers
Product managers have access to a wealth of observational "events" data but often find this…
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