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Aini Liang 0
2
innovating-blind
Customer ExperienceLecture SeriesMarket ResearchMarketingSales
August 3, 2018

Stop Innovating Blind

The successful exploitation of new ideas is crucial to a business being able to improve…
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Tanner Wilkey 0
3
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Customer ExperiencePodcastUncategorized
June 13, 2018

Breaking Down the Effects of Net Neutrality

The effects of net neutrality from an economist's point of view.
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Cole McCubbins 1
6
identifying-personas-agile-research-emperitas
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales
June 4, 2018

Identifying Personas With Agile Research

A customer persona is a representation of the ideal customer of a business. Personas guide…
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Cole McCubbins 0
7
startup-photos
Customer ExperienceCustomer Journey MappingCustomer Lifetime ValueData VisualizationLecture Series
May 23, 2018

Data Mapping Customer Touchpoints

A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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Adam Yu 0
5
coaching-coders-coding-7374
Agile ResearchCustomer ExperienceData AnalyticsData CultureLecture Series
May 15, 2018

Accelerating CX Research With Agile

A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
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Elliott Wood 0
3
pexels-photo-219003
Customer ExperienceCustomer PersonasFrameworksLecture Series
April 25, 2018

Creating Data-Driven Customer Profiles

The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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Adam Yu 0
3
business-conference-learning-7095
Customer ExperienceCustomer Lifetime ValueData Analytics
April 24, 2018

Data-Differentiating Your CX Strategy

A reality of business is accepting that an unexpected change in customer preference has the…
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Elliott Wood 0
4
pexels-photo-561458
Customer ExperienceCustomer Journey MappingInfographicProduct Management
April 5, 2018

Top Metrics For Product Managers

Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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Elliott Wood 0
3
pexels-photo-577585
Customer ExperienceCustomer Lifetime ValueData VisualizationLecture SeriesProduct Management
February 27, 2018

The Best Way To Drive Your Product Vision

Analytics is the applied use of data in processes, and it's something product managers need…
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