June 26, 2018
80% of Your Marketing is Wasted
The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
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June 22, 2018
Think Like An Economist
Although many business executives took one, or perhaps several, courses in economics while in school,…
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June 20, 2018
Don’t Fear the Coming KPI Cataclysm
It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
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June 20, 2018
The World-Shaking Power of Cryptocurrency
Although many futurists and early adopters are fond of blockchain technology, many mainstream economists are…
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June 13, 2018
Breaking Down the Effects of Net Neutrality
The effects of net neutrality from an economist's point of view.
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June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
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