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Company news and industry insights.
Tanner Wilkey 0
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Customer Journey Mapping
June 26, 2018

80% of Your Marketing is Wasted

The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
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Cole McCubbins 1
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identifying-personas-agile-research-emperitas
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales
June 4, 2018

Identifying Personas With Agile Research

A customer persona is a representation of the ideal customer of a business. Personas guide…
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Tanner Wilkey 0
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customer-persona-emperitas
Customer PersonasInfographic
May 23, 2018

Why Customer Personas are Important

Download Our Free Persona Template Here What is a persona? Think of a persona as…
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Cole McCubbins 0
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startup-photos
Customer ExperienceCustomer Journey MappingCustomer Lifetime ValueData VisualizationLecture Series
May 23, 2018

Data Mapping Customer Touchpoints

A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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Elliott Wood 0
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pexels-photo-219003
Customer ExperienceCustomer PersonasFrameworksLecture Series
April 25, 2018

Creating Data-Driven Customer Profiles

The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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Adam Yu 0
3
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Customer ExperienceCustomer Lifetime ValueData Analytics
April 24, 2018

Data-Differentiating Your CX Strategy

A reality of business is accepting that an unexpected change in customer preference has the…
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Elliott Wood 0
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Customer ExperienceCustomer Journey MappingInfographicProduct Management
April 5, 2018

Top Metrics For Product Managers

Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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Adam Yu 0
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laptop-white-emperitas
Customer PersonasData AnalyticsLecture SeriesMarket ResearchSales
April 5, 2018

Sales Hacks With Market Research

Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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Elliott Wood 0
3
adult-blur-business-630839
Customer Journey MappingCustomer Lifetime ValueCustomer PersonasLecture SeriesSales
March 26, 2018

Data-Drive Better Sales Conversions

Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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Adam Yu 0
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Data AnalyticsData VisualizationFrameworksLecture Series
March 14, 2018

From Analytics To Actionable Insights

Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
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