June 26, 2018
80% of Your Marketing is Wasted
The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
May 23, 2018
Why Customer Personas are Important
Download Our Free Persona Template Here What is a persona? Think of a persona as…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
April 24, 2018
Data-Differentiating Your CX Strategy
A reality of business is accepting that an unexpected change in customer preference has the…
April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
March 14, 2018
From Analytics To Actionable Insights
Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
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