July 12, 2018
Welcome to the Data Age
The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
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June 26, 2018
80% of Your Marketing is Wasted
The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
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June 22, 2018
Think Like An Economist
https://www.youtube.com/watch?v=G29eZIeWljc Although many business executives took one, or perhaps several, courses in economics while in…
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June 20, 2018
Don’t Fear the Coming KPI Cataclysm
It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
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June 20, 2018
The World-Shaking Power of Cryptocurrency
Although many futurists and early adopters are fond of blockchain technology, many mainstream economists are…
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June 13, 2018
Breaking Down the Effects of Net Neutrality
The effects of net neutrality from an economist's point of view.
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June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
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May 23, 2018
Why Customer Personas are Important
What is a persona? Think of a persona as a semi-fictional character who represents your…
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May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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May 15, 2018
Accelerating CX Research With Agile
A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
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