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Company news and industry insights.
Aini Liang 0
2
Customer ExperienceLecture SeriesMarket ResearchMarketingSales
August 3, 2018

Stop Innovating Blind

The successful exploitation of new ideas is crucial to a business being able to improve…
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Cole McCubbins 0
5
Data AnalyticsData CultureLecture Series
July 12, 2018

Welcome to the Data Age

The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
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Aini Liang 0
5
Lecture SeriesResearchUncategorized
June 22, 2018

Think Like An Economist

Although many business executives took one, or perhaps several, courses in economics while in school,…
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Cole McCubbins 0
6
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales
June 4, 2018

Identifying Personas With Agile Research

A customer persona is a representation of the ideal customer of a business. Personas guide…
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Cole McCubbins 0
7
Customer ExperienceCustomer Journey MappingCustomer Lifetime ValueData VisualizationLecture Series
May 23, 2018

Data Mapping Customer Touchpoints

A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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Adam Yu 0
5
Agile ResearchCustomer ExperienceData AnalyticsData CultureLecture Series
May 15, 2018

Accelerating CX Research With Agile

A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
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Elliott Wood 0
3
Customer ExperienceCustomer PersonasFrameworksLecture Series
April 25, 2018

Creating Data-Driven Customer Profiles

The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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Adam Yu 0
3
Customer PersonasData AnalyticsLecture SeriesMarket ResearchSales
April 5, 2018

Sales Hacks With Market Research

Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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Elliott Wood 0
3
Customer Journey MappingCustomer Lifetime ValueCustomer PersonasLecture SeriesSales
March 26, 2018

Data-Drive Better Sales Conversions

Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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Adam Yu 0
3
Data AnalyticsData VisualizationFrameworksLecture Series
March 14, 2018

From Analytics To Actionable Insights

Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
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