August 3, 2018
Stop Innovating Blind
The successful exploitation of new ideas is crucial to a business being able to improve…
July 12, 2018
Welcome to the Data Age
The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
June 22, 2018
Think Like An Economist
Although many business executives took one, or perhaps several, courses in economics while in school,…
June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
May 15, 2018
Accelerating CX Research With Agile
A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
March 14, 2018
From Analytics To Actionable Insights
Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
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