April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
March 14, 2018
The Problem With Sales Data
Sales data is often messy and even at times incomplete. In that state, it can…
March 7, 2018
Product Managers Struggle with Data
Empowered By Data Product managers are incredibly empowered by data but most aren't experts when…
February 27, 2018
The Best Way To Drive Your Product Vision
Analytics is the applied use of data in processes, and it's something product managers need…
February 16, 2018
What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
February 2, 2018
Why Cryptocurrency Will Kill Cash
The End Is Near! One thing becomes very apparent when you examine the reception of…
January 23, 2018
Marketers Lack Data Skills
Empowered By Data It should come as no surprise that a majority of marketers feel…
November 9, 2017
Better Insights Through Customer Lifetime Value
Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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