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Company news and industry insights.
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Customer ExperienceCustomer PersonasFrameworksLecture Series
April 25, 2018

Creating Data-Driven Customer Profiles

The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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Customer ExperienceCustomer Journey MappingInfographicProduct Management
April 5, 2018

Top Metrics For Product Managers

Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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Customer Journey MappingCustomer Lifetime ValueCustomer PersonasLecture SeriesSales
March 26, 2018

Data-Drive Better Sales Conversions

Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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Data AnalyticsData VisualizationSales
March 14, 2018

The Problem With Sales Data

Sales data is often messy and even at times incomplete. In that state, it can…
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Data AnalyticsInfographicProduct ManagementResearch
March 7, 2018

Product Managers Struggle with Data

Empowered By Data Product managers are incredibly empowered by data but most aren't experts when…
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Customer ExperienceCustomer Lifetime ValueData VisualizationLecture SeriesProduct Management
February 27, 2018

The Best Way To Drive Your Product Vision

Analytics is the applied use of data in processes, and it's something product managers need…
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Market ResearchMarketing
February 16, 2018

What is Customer Lifetime Value?

Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
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CryptoUncategorized
February 2, 2018

Why Cryptocurrency Will Kill Cash

The End Is Near! One thing becomes very apparent when you examine the reception of…
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Data AnalyticsMarket ResearchMarketing
January 23, 2018

Marketers Lack Data Skills

Empowered By Data It should come as no surprise that a majority of marketers feel…
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Data AnalyticsMarket ResearchMarketing
November 9, 2017

Better Insights Through Customer Lifetime Value

Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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