April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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March 14, 2018
The Problem With Sales Data
Sales data is often messy and even at times incomplete. In that state, it can…
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March 7, 2018
Product Managers Struggle with Data
Empowered By Data Product managers are incredibly empowered by data but most aren't experts when…
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February 27, 2018
The Best Way To Drive Your Product Vision
Analytics is the applied use of data in processes, and it's something product managers need…
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February 16, 2018
What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
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February 2, 2018
Why Cryptocurrency Will Kill Cash
The End Is Near! One thing becomes very apparent when you examine the reception of…
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January 23, 2018
Marketers Lack Data Skills
Empowered By Data It should come as no surprise that a majority of marketers feel…
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November 9, 2017
Better Insights Through Customer Lifetime Value
Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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