June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
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May 23, 2018
Why Customer Personas are Important
What is a persona? Think of a persona as a semi-fictional character who represents your…
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April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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