June 26, 2018
80% of Your Marketing is Wasted
The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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