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Company news and industry insights.
Aini Liang 0
2
innovating-blind
Customer ExperienceLecture SeriesMarket ResearchMarketingSales
August 3, 2018

Stop Innovating Blind

The successful exploitation of new ideas is crucial to a business being able to improve…
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Adam Yu 0
3
laptop-white-emperitas
Customer PersonasData AnalyticsLecture SeriesMarket ResearchSales
April 5, 2018

Sales Hacks With Market Research

Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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Elliott Wood 0
4
pexels-photo-375889
Market ResearchMarketing
February 16, 2018

What is Customer Lifetime Value?

Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
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Adam Yu 0
5
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Data AnalyticsMarket Research
February 7, 2018

Becoming A Data-Driven Product Manager

Product managers, also known as product owners, are a relatively new and increasingly important role…
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Elliott Wood 0
5
Marketers Lack Data Skills
Data AnalyticsMarket ResearchMarketing
January 23, 2018

Marketers Lack Data Skills

Empowered By Data It should come as no surprise that a majority of marketers feel…
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Adam Yu 0
5
3
Data AnalyticsMarket ResearchMarketing
January 18, 2018

Data Drive Your Content Creation

Content really is king. Whether you’re trying to improve your organic search ranking, test new…
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Elliott Wood 0
3
edu
Data AnalyticsMarket ResearchMarketing
November 9, 2017

Better Insights Through Customer Lifetime Value

Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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Luciano 0
12
Qualtrics and Emperitas
Agile ResearchEmperitas NewsMarket Research
May 12, 2016

Qualtrics + Emperitas = Research World Domination

Announcing Our Innovation Partnership I’ve taken the obligatory tour at countless organizations, but nothing prepared…
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