About - Emperitas

Our Philosophy

Think Broad, Mine Deep, Explain Simply. This philosophy guides everyone at our organization. In real terms, it means we’re producing key business intelligence before you have to ask, and delivering actionable recommendations through simple, beautiful reporting.

Our Approach

We take a customized approach to research and data, using whatever information you already have, whatever is publicly available, and generating whatever else is needed through a mix of qualitative and quantitative design, economic modeling, and advanced data science. We guarantee that we produce the most actionable business intelligence available to your organization.

About Our Name

Emperitas is a hybridization of two Ancient Latin words: Auctoritas, which means to have influence or respect based on results, and Imperium, which is the right to direct and guide. Together these words form the core of who we are as a tech company, striving to win your business because we’ve earned your trust and respect through proven expertise.

Our History

It’s only fitting that a startup founded by Economists would be born during the Great Recession.

Experiential Learning

At the time, Emperitas was being incubated at the University of Utah as part of an applied research & analytics program created by Emperitas CEO, Luciano Pesci. While this experiential-learning was a huge success that continues today at multiple universities, Emperitas launched separately with the singular goal of providing faster market research and deeper data science to the market.

Adaptable Expertise

Initially, our clients asked us to find actionable segments through clustering methods, but soon we were helping marketing teams sort out attribution and sales teams score leads with machine learning. We helped other clients find product-market fit using a proprietary process of qualitative and quantitative research, and modeled customer preference using discrete choice analysis and our unique economic expertise.

Emperitas Today

Today, we’ve productized our economic data science expertise through agile methods, bi-weekly reporting, and a human project executive, allowing us to quickly turn your data into actionable business intelligence that increases your marketing effectiveness, drives more sales conversions, elevates product engagement, and improves your customer experience.