At Emperitas, we love the outdoors, so when online recreation giant Backcountry.com tapped us to help them understand what email messaging would drive highest value customers to purchase, we knew it was a match made in outdoor heaven!
Using access to Backcountry’s massive customer base, Emperitas created a randomized online experimental design (MaxDiff) survey to learn their email subscribers’ individual preferences for different subject line types, the role of gear being featured, and the impact of deal offers like free two-day shipping.
This initial model was expanded on using a series of choice modeling surveys to identify the behavioral and attitudinal motivators behind a purchase, which messaging statements would predictably deliver the highest click-through rates, and which deals were most likely to move a customer along their journey to a purchase.
Using the results of the experimental design, Emperitas built a custom simulator that allows Backcountry to continually test different offers for different gear by their specific customer groups (personas) before the marketing team ever clicks send. A testimonial from Backcountry is available below:
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.