As the FDA’s preferred document control software for field investigation enforcement and scientific laboratory analysis, MasterControl enables some of the largest regulated companies to improve internal efficiency and reduce overall costs while accelerating time to market.
With thousands of business customers across the globe and a growing number of software product offerings, MasterControl turned to Emperitas to quantify and optimize every touchpoint in their customer journey. Beginning with marketing data we identified what messaging and channel mix was driving the most leads and how they navigated MasterControl’s site leading up to a form conversion. From there, Emperitas mined their sales data and built a predictive model for MasterControl’s qualification team to prioritize lead outreach based on the value and likelihood the deal would close.
With the touchpoints from the first stages of the customer journey dialed in, Emperitas turned to mining MasterControl’s vast amount of product data to understand the value each customer was deriving from their use of the software. Specific user personas were found through clustering methods and connected back to the sales and marketing data so the whole organization could unify around finding and converting highest value customers who were extremely engaged with the software.
By leveraging their marketing, sales, and product data across the entire customer journey, MasterControl has begun unifying their customer experience at every touchpoint and driving more word-of-mouth recommendations from brand advocates. This strategy has helped them focus on capturing more market share, especially among the highest value customers, and continues to contribute to their record growth and profitability.
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.