We took a survey of the Emperitas team and not one of them owned Beats headphones. Like any proud Utah company, we sport Skullcandy around our office—so we were giddy when their advanced concepts team tapped us for our expertise.
Because of long production timeframes involved with getting an idea to market, Skullcandy wanted to become forward-thinking in what they design and ensure all ideas aligned with what their ideal “MUSE” customer type wanted. These insights would also be used to drive sales for specific products using the right brand messaging and marketing channel mix.
To accomplish this Emperitas used a mix of quantitative social media scraping and national retail database mining, along with qualitative customer conversations and a series of focus groups on-site in Park City with headphone users. Using advanced clustering methods for persona development on this data allowed for greater insight into who the MUSE really was and what they wanted to purchase as part of their customer journey.
Skullcandy heard from their MUSE, and it was good. They learned just how fanatical their customers are for the brand, along with the product design, marketing messaging, and the channel mix to increase conversions along the entire customer journey. Meanwhile, their advanced designers are using the insights to focus their attention where it has the highest impact on their MUSE’s future listening experience.
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.