For more than 140 years, Zions Bancorporation has been serving the Southwestern United States under their main namesake brand and through their growing number of affiliate banking brands, making them one of the nation’s top financial institutions.
Dealing in a world of truly massive data sets, Zions Bancorp needed deep data science to combine information from each of their affiliate banks so they could standardize product offerings and pricing, unify their customer experience, and increase customer lifetime value.
Beyond leveraging the bank’s big data, Emperitas conducted secondary research to identify the important industry benchmarks among competitors to better understand the consideration stage of the customer journey and how Zions Bancorp could drive new account signups that turned into lifelong customers with the highest value.
By combining this huge variety and volume of customer data, Emperitas was able to extract actionable customer insights and present them in an interactive dashboard that tracks key performance metrics across each of their affiliates, allowing leadership to unify the customer experience, drive new revenue, and maximize shareholder value.
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.