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Company news and industry insights.
Aini Liang 0
2
innovating-blind
Customer ExperienceLecture SeriesMarket ResearchMarketingSales
August 3, 2018

Stop Innovating Blind

The successful exploitation of new ideas is crucial to a business being able to improve…
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Cole McCubbins 1
6
identifying-personas-agile-research-emperitas
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales
June 4, 2018

Identifying Personas With Agile Research

A customer persona is a representation of the ideal customer of a business. Personas guide…
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Adam Yu 0
3
laptop-white-emperitas
Customer PersonasData AnalyticsLecture SeriesMarket ResearchSales
April 5, 2018

Sales Hacks With Market Research

Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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Elliott Wood 0
3
adult-blur-business-630839
Customer Journey MappingCustomer Lifetime ValueCustomer PersonasLecture SeriesSales
March 26, 2018

Data-Drive Better Sales Conversions

Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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Elliott Wood 0
3
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Data AnalyticsData VisualizationSales
March 14, 2018

The Problem With Sales Data

Sales data is often messy and even at times incomplete. In that state, it can…
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