June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
March 14, 2018
From Analytics To Actionable Insights
Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
March 13, 2018
Agile Customer Research For Product Managers
Product managers have access to a wealth of observational "events" data but often find this…
February 27, 2018
The Best Way To Drive Your Product Vision
Analytics is the applied use of data in processes, and it's something product managers need…
January 23, 2018
Your Data-Driven Plan of Attack for 2018
The world is changing. Since the digital transformation, everything is being quantified into data. This…
August 18, 2017
Getting Quick Data Wins
Data has the ability to empower any department within a company but many view data…
June 6, 2016
Don’t Be a Casualty of the Data Jargon War
Jargon is an inevitable part of any industry, but with data it's been particularly bad…
May 12, 2016
Qualtrics + Emperitas = Research World Domination
Announcing Our Innovation Partnership I’ve taken the obligatory tour at countless organizations, but nothing prepared…
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