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Cole McCubbins 0
5
Data AnalyticsData CultureLecture Series
July 12, 2018

Welcome to the Data Age

The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
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Aini Liang 0
3
Artificial IntelligenceData CultureResearch
June 20, 2018

Don’t Fear the Coming KPI Cataclysm

It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
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Cole McCubbins 1
6
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales
June 4, 2018

Identifying Personas With Agile Research

A customer persona is a representation of the ideal customer of a business. Personas guide…
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Cole McCubbins 0
7
Customer ExperienceCustomer Journey MappingCustomer Lifetime ValueData VisualizationLecture Series
May 23, 2018

Data Mapping Customer Touchpoints

A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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Elliott Wood 0
3
Customer ExperienceCustomer PersonasFrameworksLecture Series
April 25, 2018

Creating Data-Driven Customer Profiles

The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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Elliott Wood 0
4
Customer ExperienceCustomer Journey MappingInfographicProduct Management
April 5, 2018

Top Metrics For Product Managers

Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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Adam Yu 0
3
Customer PersonasData AnalyticsLecture SeriesMarket ResearchSales
April 5, 2018

Sales Hacks With Market Research

Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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Elliott Wood 0
3
Customer Journey MappingCustomer Lifetime ValueCustomer PersonasLecture SeriesSales
March 26, 2018

Data-Drive Better Sales Conversions

Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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Elliott Wood 0
3
Data AnalyticsData VisualizationSales
March 14, 2018

The Problem With Sales Data

Sales data is often messy and even at times incomplete. In that state, it can…
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Adam Yu 0
4
Data AnalyticsData VisualizationFrameworksLecture Series
March 13, 2018

Agile Customer Research For Product Managers

Product managers have access to a wealth of observational "events" data but often find this…
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