July 12, 2018
Welcome to the Data Age
The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
June 20, 2018
Don’t Fear the Coming KPI Cataclysm
It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
March 14, 2018
The Problem With Sales Data
Sales data is often messy and even at times incomplete. In that state, it can…
March 13, 2018
Agile Customer Research For Product Managers
Product managers have access to a wealth of observational "events" data but often find this…
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