July 12, 2018
Welcome to the Data Age
The world has shifted before our eyes to one overflowing with information. This transformation necessitates…
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June 20, 2018
Don’t Fear the Coming KPI Cataclysm
It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
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June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
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May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
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April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
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March 26, 2018
Data-Drive Better Sales Conversions
Sales provide revenue for the entire organization and sit at a critical midpoint in the…
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March 14, 2018
The Problem With Sales Data
Sales data is often messy and even at times incomplete. In that state, it can…
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March 13, 2018
Agile Customer Research For Product Managers
Product managers have access to a wealth of observational "events" data but often find this…
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