August 3, 2018
Stop Innovating Blind
The successful exploitation of new ideas is crucial to a business being able to improve…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
April 24, 2018
Data-Differentiating Your CX Strategy
A reality of business is accepting that an unexpected change in customer preference has the…
April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
March 14, 2018
From Analytics To Actionable Insights
Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
February 16, 2018
What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
January 23, 2018
Marketers Lack Data Skills
Empowered By Data It should come as no surprise that a majority of marketers feel…
January 18, 2018
Data Drive Your Content Creation
Content really is king. Whether you’re trying to improve your organic search ranking, test new…
November 9, 2017
Better Insights Through Customer Lifetime Value
Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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