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Company news and industry insights.
Aini Liang 0
2
Customer ExperienceLecture SeriesMarket ResearchMarketingSales
August 3, 2018

Stop Innovating Blind

The successful exploitation of new ideas is crucial to a business being able to improve…
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Cole McCubbins 0
7
Customer ExperienceCustomer Journey MappingCustomer Lifetime ValueData VisualizationLecture Series
May 23, 2018

Data Mapping Customer Touchpoints

A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
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Adam Yu 0
3
Customer ExperienceCustomer Lifetime ValueData Analytics
April 24, 2018

Data-Differentiating Your CX Strategy

A reality of business is accepting that an unexpected change in customer preference has the…
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Elliott Wood 0
4
Customer ExperienceCustomer Journey MappingInfographicProduct Management
April 5, 2018

Top Metrics For Product Managers

Product managers (PM’s) are in a unique position within any organization. They tend to focus…
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Adam Yu 0
3
Data AnalyticsData VisualizationFrameworksLecture Series
March 14, 2018

From Analytics To Actionable Insights

Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
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Elliott Wood 0
4
Market ResearchMarketing
February 16, 2018

What is Customer Lifetime Value?

Customer Lifetime Value (CLV) is arguably the most important business metric from an economic standpoint.…
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Elliott Wood 0
5
Data AnalyticsMarket ResearchMarketing
January 23, 2018

Marketers Lack Data Skills

Empowered By Data It should come as no surprise that a majority of marketers feel…
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Adam Yu 0
5
Data AnalyticsMarket ResearchMarketing
January 18, 2018

Data Drive Your Content Creation

Content really is king. Whether you’re trying to improve your organic search ranking, test new…
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Elliott Wood 0
3
Data AnalyticsMarket ResearchMarketing
November 9, 2017

Better Insights Through Customer Lifetime Value

Marketing is moving from a data-driven function to a data-centric function. In today's increasingly data-heavy…
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