Customer ExperienceLecture SeriesMarket ResearchMarketingSales August 3, 2018 Stop Innovating BlindThe successful exploitation of new ideas is crucial to a business being able to improve… Aini Liang 0 Love2
Customer ExperiencePodcastUncategorized June 13, 2018 Breaking Down the Effects of Net NeutralityThe effects of net neutrality from an economist's point of view. Tanner Wilkey 0 Love3
Agile ResearchCustomer ExperienceCustomer PersonasLecture SeriesMarketingSales June 4, 2018 Identifying Personas With Agile ResearchA customer persona is a representation of the ideal customer of a business. Personas guide… Cole McCubbins 0 Love6
Customer ExperienceCustomer Journey MappingCustomer Lifetime ValueData VisualizationLecture Series May 23, 2018 Data Mapping Customer TouchpointsA customer touchpoint is any interaction a business has with a customer. Touchpoints range from… Cole McCubbins 0 Love7
Agile ResearchCustomer ExperienceData AnalyticsData CultureLecture Series May 15, 2018 Accelerating CX Research With AgileA polished Customer Experience (CX) has proven to be a major advantage, especially in highly… Adam Yu 0 Love5
Customer ExperienceCustomer PersonasFrameworksLecture Series April 25, 2018 Creating Data-Driven Customer ProfilesThe customer profile is the whole “data picture” of a customer. Customer profiles contain personas… Elliott Wood 0 Love3
Customer ExperienceCustomer Lifetime ValueData Analytics April 24, 2018 Data-Differentiating Your CX StrategyA reality of business is accepting that an unexpected change in customer preference has the… Adam Yu 0 Love3
Customer ExperienceCustomer Journey MappingInfographicProduct Management April 5, 2018 Top Metrics For Product ManagersProduct managers (PM’s) are in a unique position within any organization. They tend to focus… Elliott Wood 0 Love4
Customer PersonasData AnalyticsLecture SeriesMarket ResearchSales April 5, 2018 Sales Hacks With Market ResearchSales is essentially a human-to-human process that often happens through written or spoken communication. In… Adam Yu 0 Love3
Customer Journey MappingCustomer Lifetime ValueCustomer PersonasLecture SeriesSales March 26, 2018 Data-Drive Better Sales ConversionsSales provide revenue for the entire organization and sit at a critical midpoint in the… Elliott Wood 0 Love3
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