May 15, 2018
Accelerating CX Research With Agile
A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
April 5, 2018
Top Metrics For Product Managers
Product managers (PM’s) are in a unique position within any organization. They tend to focus…
April 5, 2018
Sales Hacks With Market Research
Sales is essentially a human-to-human process that often happens through written or spoken communication. In…
March 14, 2018
From Analytics To Actionable Insights
Frustration and analytics can go hand in hand. After spending hours exploring your data, running…
March 13, 2018
Agile Customer Research For Product Managers
Product managers have access to a wealth of observational "events" data but often find this…
February 27, 2018
The Best Way To Drive Your Product Vision
Analytics is the applied use of data in processes, and it's something product managers need…
January 23, 2018
Marketers Lack Data Skills
Empowered By Data It should come as no surprise that a majority of marketers feel…
January 18, 2018
Data Drive Your Content Creation
Content really is king. Whether you’re trying to improve your organic search ranking, test new…
December 14, 2017
Step Up Your Survey Research
Most surveys are terrible. From poorly designed questions to incoherent survey flow, to useless results,…
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