June 26, 2018
80% of Your Marketing is Wasted
The Pareto Principle, or 80/20 rule, when applied to marketing, states that only 20% of…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
April 24, 2018
Data-Differentiating Your CX Strategy
A reality of business is accepting that an unexpected change in customer preference has the…
January 18, 2018
Data Drive Your Content Creation
Content really is king. Whether you’re trying to improve your organic search ranking, test new…
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