When you’re the biggest aquarium in the state of Utah, there’s a lot expected of you. That’s why the Loveland Living Planet Aquarium and Emperitas have worked together over the years to understand the customer base that keeps their 501(c)(3) nonprofit afloat.
After expanding into their new 136k square-foot, 600k gallon Aquarium, the marketing team wanted to understand the customer journey for their “best” customers, what they wanted from their aquarium experience, and how this affected both their lifetime value and willingness to recommend the Aquarium to friends and family.
Using a mix of mall-intercept, phone, online surveys, and social scraping, Emperitas identified key customer personas, where they were coming from throughout the state (and nation), their price sensitivity, and what would motivate them to return to the aquarium with a friend or two. A similar data generating process was repeated for their membership holders, giving the aquarium a complete view of their customer habitat.
Using this customer data the aquarium has seen a series of record years and has expanded their exhibits attracting millions of new visitors and achieving unprecedented levels of revenue to become one of the top ten aquariums in the country!
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.