As the NPR affiliate in Salt Lake City, KUER 90.1 FM holds a special place in the community, and for years they’ve collaborated with Emperitas for their data-driven insights.
To keep broadcasting their local and nationally syndicated content, KUER relies on the generosity of listeners and private donors. As with most nonprofits, they were eager to increase their “share of wallet” by better understanding their listener’s individual preferences.
To start the process, Emperitas examined their donors through a series of focus groups and in-depth interviews held at their station. This was followed by a series of quantitative choice-based behavioral segmentation surveys to find which donation incentives, given to which listener subgroups, would drive the most donation dollars.
Using these math-based personas, Emperitas built the KUER team a predictive tool to identify the type of any individual listener as well as how to personalize messaging to them based on their unique preferences. KUER continues to be a staple on the Utah airwaves, successfully using their predictive insight to tune (pun intended) content and donation messaging while achieving record donation years for the station.
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.