CUSTOMER LIFETIME VALUE METRICS

What We Do

Reduce the Cost of

Acquisition

Increase Sales

Conversions

Increase Product

Engagement

Reduce Customer

Churn

Customer Value Personas

Using data science, we segment your customers into targetable personas based on their lifetime value so you can find the 20% who bring in 80% of all revenue.

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Customer Lifetime Value

We’ll show you exactly how much your customer is worth, allowing you to optimize your marketing spend, focus product development, and win at retention efforts.

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Customer Journey Mapping

We map your customer’s journey from awareness to purchase to retention, so you can connect to high value customers with the right product, price, message, and channel mix.

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A few of our valued clients

What Others Say

Emperitas helped us gather critical information to fuel our decision-making process using their expertise in both qualitative and quantitative data collection and analysis. They have an amazing ability to reframe problems and ask better questions to find actionable insights.

Sam Noertker, Manager Advanced Concept Engineering, Skullcandy

I was very impressed with the in-depth analysis that Emperitas was able to provide us. Their ability to take our data and break it apart and provide customer value feedback was extraordinary.

Tim Dilworth – SVP Marketing, Overstock.com

We chose Emperitas because they offered so much depth, breadth and knowledge. The methods they used impressed me, and they were willing to sit down and learn about us and our industry.

Scott Nelson, SVP Marketing, ProPay

Emperitas has repeatedly shown they deliver customer value results that improve the bottom-line for us, and the rest of their clients.

Tyler Dabo, Publisher, Utah Business Magazine

Without data, you're flying blind. Emperitas brought a unique research team with a lot of different skills. It enabled them to bring unique customer value insight to our questions. It was a great collaboration.

John Tribbia, Director of Customer Research, Backcountry.com

Case Studies

We deliver customer lifetime value insights you can act on.

Emperitas is a monthly Services as a Subscription for customer lifetime value insights and analytics. Through agile methods, bi-weekly reporting, and a human project executive, Emperitas turns your data into a clear picture of your customer value trends and personas. Our methodology empowers you to make data-driven decisions about customer acquisition, customer retention and customer growth all based on individual customer value.

Goldman Sachs

Goldman Sachs

MasterControl

MasterControl

Skullcandy

Skullcandy

Zions Bankcorporation

Zions Bankcorporation

ProPay

ProPay

Overstock

Overstock

Veterans First Mortgage

Veterans First Mortgage

Backcountry

Backcountry