Customer Lifetime Value
How much is a customer worth? Using our skills in economics and data science, we show you exactly how much each of your individual customers is worth, including all monetary and non-monetary value, so you can optimize your marketing spend, focus product development, and win at retention efforts.
Customer “Buyer” Personas
Not all customers are equal. Using all of your customer data, we build math-based buyer personas and find the 20% of customers who are predictably bringing in 80% of all revenue. These detailed personas give you actionable targets for marketing, UX design, and customer experience management.
Customer Journey Mapping
It’s about visualizing their journey with data. After identifying Customer Lifetime Value and Customer Buyer Personas, we map every touchpoint in the customer journey with data from awareness to purchase to retention. This allows you to connect your highest-value customers with the right product, price, message, and channel mix.
Why You Need CLV
Increase Marketing Effectiveness
Optimize marketing channels & messaging for highest value leads.
Drive Sales Conversions
Score leads & adjust cadence to increase highest value conversions.
Elevate Product Engagement
Prioritize development & feature requests for highest value users.
Improve Customer Experience
Personalize your experience to retain & grow highest value customers.
What Others Say
Emperitas helped us gather critical information to fuel our decision-making process using their expertise in both qualitative and quantitative data collection and analysis. They have an amazing ability to reframe problems and ask better questions to find actionable insights.Sam Noertker, Manager Advanced Concept Engineering, Skullcandy
I was very impressed with the in-depth analysis that Emperitas was able to provide us. Their ability to take our data and break it apart and provide customer value feedback was extraordinary.Tim Dilworth – SVP Marketing, Overstock.com
We chose Emperitas because they offered so much depth, breadth and knowledge. The methods they used impressed me, and they were willing to sit down and learn about us and our industry.Scott Nelson, SVP Marketing, ProPay
Emperitas has repeatedly shown they deliver customer value results that improve the bottom-line for us, and the rest of their clients.Tyler Dabo, Publisher, Utah Business Magazine
Without data, you're flying blind. Emperitas brought a unique research team with a lot of different skills. It enabled them to bring unique customer value insight to our questions. It was a great collaboration.John Tribbia, Director of Customer Research, Backcountry.com