CUSTOMER LIFETIME VALUE METRICS

Brands that trust Emperitas

Customer Lifetime Value

How much is a customer worth? Using our skills in economics and data science, we show you exactly how much each of your individual customers is worth, including all monetary and non-monetary value, so you can optimize your marketing spend, focus product development, and win at retention efforts.

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Customer “Buyer” Personas

Not all customers are equal. Using all of your customer data, we build math-based buyer personas and find the 20% of customers who are predictably bringing in 80% of all revenue. These detailed personas give you actionable targets for marketing, UX design, and customer experience management.

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Customer Journey Mapping

It’s about visualizing their journey with data. After identifying Customer Lifetime Value and Customer Buyer Personas, we map every touchpoint in the customer journey with data from awareness to purchase to retention. This allows you to connect your highest-value customers with the right product, price, message, and channel mix.

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Why You Need CLV

Increase Marketing Effectiveness

Optimize marketing channels & messaging for highest value leads.

Drive Sales Conversions

Score leads & adjust cadence to increase highest value conversions.

Elevate Product Engagement

Prioritize development & feature requests for highest value users.

Improve Customer Experience

Personalize your experience to retain & grow highest value customers.

What Others Say

Emperitas helped us gather critical information to fuel our decision-making process using their expertise in both qualitative and quantitative data collection and analysis. They have an amazing ability to reframe problems and ask better questions to find actionable insights.

Sam Noertker, Manager Advanced Concept Engineering, Skullcandy

I was very impressed with the in-depth analysis that Emperitas was able to provide us. Their ability to take our data and break it apart and provide customer value feedback was extraordinary.

Tim Dilworth – SVP Marketing, Overstock.com

We chose Emperitas because they offered so much depth, breadth and knowledge. The methods they used impressed me, and they were willing to sit down and learn about us and our industry.

Scott Nelson, SVP Marketing, ProPay

Emperitas has repeatedly shown they deliver customer value results that improve the bottom-line for us, and the rest of their clients.

Tyler Dabo, Publisher, Utah Business Magazine

Without data, you're flying blind. Emperitas brought a unique research team with a lot of different skills. It enabled them to bring unique customer value insight to our questions. It was a great collaboration.

John Tribbia, Director of Customer Research, Backcountry.com

Case Studies

We deliver customer lifetime value insights you can act on.

Emperitas is a customer lifetime value solution. Through agile methods, bi-weekly reporting, and a human project executive, Emperitas turns your data into a clear picture of your customer value, personas and journey map empowering you to make data-driven decisions about customer acquisition, customer retention and customer growth all based on individual lifetime value.

Goldman Sachs

Goldman Sachs

MasterControl

MasterControl

Skullcandy

Skullcandy

Zions Bankcorporation

Zions Bankcorporation

ProPay

ProPay

Overstock

Overstock

Veterans First Mortgage

Veterans First Mortgage

Backcountry

Backcountry