As a fintech startup in the Silicon Slopes, the bar has been set high, but Spera is passionate about improving the lives of freelancers by automating the mundane day-to-day tasks that get in the way of the work they actually love doing.
Solution
As a new entrant to the project management space, Spera needed to nail their product-market fit and find ways to differentiate themselves from a slew of existing solutions. To do this, Emperitas conducted multiple waves of agile market research using highly prescreened freelancers found through social media scraping and automated data mining of other public sources to provide constant insight into the market.
From this data, Spera found their product-market fit and enlisted Emperitas to conduct user acceptance tests as the app was developed. Since then, we’ve helped with data governance to ensure the startup leveraged their product data successfully and optimized their marketing spend to attract highest value freelancers who don’t just use the platform, but who become brand advocates in their freelancing communities and who drive user growth.
Result
Spera’s obsession with understanding the freelancers they serve and ensuring their product continually improves their lives, helped them raise capital from Medici Ventures and begin to scale. Each time the Fintech startup faces an unknown, they call on Emperitas to help execute on their vision and disrupt the freelancer market.
Case Studies
Our team is continually delivering the most accurate business intelligence for B2B & B2C companies in the financial, e-commerce, health, SaaS and consumer product verticals. Below are more case studies that illustrate our unique capabilities. If you’re interested in a more in-depth explanation let’s talk.
