Our Free Lecture Will:

  • Teach You The Overall Research and Design Process.

  • Show Qualitative and Quantitative Research Best Practices.

  • Explain How to Use Research Data to Achieve Product Vision.

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Why You Need This Lecture

Product managers have access to a wealth of observational “events” data, but often find this pales in comparison to the insights from direct customer feedback. While qualitative methods are popular with product mangers, their approach is usually unsystematic and susceptible to bias or misinterpretation. To achieve a successful customer-driven product vision it’s important to understand how to design robust qualitative and quantitative research with specific use cases before you ever begin collecting customer feedback.

Thursday, March 1st @ 10am

Meet Professor Pesci

Luciano Pesci

Luciano Pesci

Luciano designs and teaches data science and economics courses at multiple universities, and has led hundreds of data science projects for Enterprises, SMBs, Startups, and Nonprofits. He has a 100% “Would Take Again” rating on RateMyProfessor (NBD) and is one of the founders of Emperitas.

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 Spread The Word About This Lecture

“Emperitas is a great company with a great vision: solve problems with data in the most efficient and effective means possible."

Jason Sills, Senior Supply Chain AnalystBackcountry

“Emperitas takes the kind of approach to data that any business manager hopes to find in a partner. No one explains data science and all its components in plain English better.”

Rich Warner, ‎Director of MarketingVeterans First

“Working with Emperitas helped us fuel our decision making process."

Sam Neotker, Manager Advanced Concept EngineeringSkullcandy

“I was very impressed with Emperitas. Their ability to take our data and break it apart and provide feedback was extraordinary.”

Tim Dilworth, Senior Vice President MarketingOverstock

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About Emperitas

Emperitas is a monthly Services as a Subscription for customer lifetime value insights and analytics. Through agile methods, bi-weekly reporting, and a human project executive, Emperitas turns your data into a clear picture of your customer value trends and personas, empowering you to make data-driven decisions about customer acquisition, customer retention and customer growth all based on individual customer value.

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